Peggy Bakes, Creative Crusts Pizza, & Kristin’s Kitchen Bakery Win 2024 New Launch Pitch Event
“Peggy Bakes” (by Peggy Sonnenburg), producer of a baked granola product, was the winner of the NEW Launch Alliance Pitch Event, held December 4th at TitletownTech in Green Bay. “Creative Crusts Pizza” and “Kristin’s Kitchen Bakery” took second and third place, respectively.
The three winning entries emerged from a group of 12 entrepreneurial pitches which had advanced from local pitch competitions held across Northeast Wisconsin in mid-November.
Along with receiving prize money, the three winners will be invited to give an update to an even wider investor and business audience during the New North Summit on June 5th, 2025 at Lambeau Field.
“I continue to be impressed by the depth and breadth of creative business ideas within the New North,” said Barb LaMue, president and CEO of New North Inc. “Any one of our 12 participating entrepreneurs could have been chosen as a winner. The continued growth of these companies and many others will be a catalyst for economic growth in our region. We thank WBD Inc. for its financial support of the pitch events, along with TitletownTech as our venue sponsor, CLA as our reception sponsor and Headway.ai for supporting the application platform.”
The winning entrepreneurial pitch, by Peggy Sonnenburg of Valders, was “Peggy Bakes.” Sonnenburg received the first-place prize money of $2,000. Her baked granola product is “clean,” free of refined sugars, and gluten-friendly. It uses high-quality, nutrient-dense ingredients and natural sweeteners without artificial additives, and appeals to consumers who want healthier, simple, snack choices.
Sonnenburg started the business this past summer. A scratch baker throughout her life, she went from an idea to launch in just four weeks and was profitable by the eighth week…
